About Us | 关于我们
50 Years Of Great Taste
50传承好滋味
Muar Yuen Chen Siang is backed by more than 50 years of dietary wisdom and has become a trusted household brand name in producing healthier barbecued meat jerky, meat floss and rice dumpling.
Since 1969, our production process has constantly strived for excellence in quality, discerning tastes, new technology and quality control. Nevertheless, the original recipe yields only the finest, freshest, and most natural ingredients to produce great flavours. Therefore, you can rest assured that our products will never compromise taste and quality.
Our insistence on taste and quality makes our brand name a household identity. Hence, it is ideal as a festive gift or for self-consumption.
向来信誉超群的麻坡源珍香肉干肉丝，拥有50年的专业制作经验。
1969年立业以来从不间断于品质上琢磨精益求精并引进新科技，再采用上等猪肉和鸡肉及祖传秘方调制出色香味俱全、附加高营养价值的新一代健康产品，年复一年，盛名远播。
佳节送礼或自享，绝对让您买得放心，收得贴心，吃得安心。
The Story of Master Goh
吴师傅的典故
In the 1960s, in a back alley of 2nd Avenue Street in Muar, a grey-haired man with his bicycle religiously sold fresh pork and barbecued meat every morning. His produce was so fresh and delicious that it quickly gained a reputation for being worth every penny. Before long, a loyal crowd began gathering, specifically drawn to his speciality, and this is how Master Goh Chin Gong and his brand, Muar Yuen Chen Siang, first earned recognition.
Famous for its barbecued meat, customers flocked for its distinctive flavour. Despite the growing demand, he remained firm in his commitment to using only the finest ingredients, prepared under the strictest supervision. This dedication ensured the highest food safety standards.
As time passed, consumer demands evolved. Muar Yuen Chen Siang adapted to various eras: from the 'Gourmet Era' (1969-1973) to the 'Convenience Era' (1973-1983), the 'Appearance Era' (1983-1990), and the 'Health-conscious Era' (1990-2002). Throughout these changes, ongoing research and innovation kept the brand relevant by refining taste and texture, enhancing convenience, introducing elegant packaging, and improving dietary quality.
For over 50 years, Master Goh remained dedicated to continuous improvement. Through ongoing research and the adoption of new technologies, he streamlined production processes, developed new flavours, and enhanced product quality, achieving lower cholesterol levels and higher nutritional value. Preserving the brand’s strong reputation was a matter of honour and pride for Master Goh.
Master Goh firmly believed that Muar Yuen Chen Siang's products should always be trustworthy for customers, cherished as thoughtful gifts, and enjoyed with peace of mind.
六十年代的麻坡二马路后巷，每天清早都会出现头发斑白的吴亲众师傅，骑着脚车在那里卖猪肉及一小片一小片的肉干。由于吴师傅卖的猪肉价廉物美，肉干爽口又美味，因此盛名远播，许多顾客都特地前来光顾。
虽然顾客选购肉干的首要条件是口感与口味，但吴师傅从不忽略食品的营养与健康。因此一直以来，吴师傅都坚持采用上等猪肉，即使祖传秘方也会严谨把关，以确保符合食品安全与健康才推出市场。吴师傅坚持的，除了食品口味，更是健康与营养价值！
随着时代对饮食品质有更高的要求，吴师傅不断进行研究和改革。最初追求美味与口感，接着因方便考量而进行调整，同时也与时并进，讲究包装精美。
五十年来，麻坡源珍香经历了《美味时代》（1969-1973）、《方便时代》（1973-1983）《精美时代》（1983-1990）及《健全营养时代》（1990至今），累积了不同年代的美食经验，不断研究改良，引进新科技推陈出新，每年都研发新口味，生产出色、香、味俱全，独一无二不含胆固醇，营养价值高的新一代健康肉干和肉丝，信誉保证就是吴师傅最大的骄傲！
吴师傅坚持食品都必须买得放心，送礼贴心，吃得安心！
Four of Master Goh’s insistence
- Seasoned with natural spices
- Handmade
- No sodium nitrite added
- No trans fats
吴师傅四大坚持
- 坚持采用天然香料
- 坚持手工制作
- 坚持无添加亚硝酸钠
- 坚持不含反式脂肪
HACCP & GMP Certifications
HACCP危害分析重点管制系统 及GMP优良制造标准
Food safety is of great importance to Muar Yuen Chen Siang. Therefore, the production process adopts the Hazard Analysis and Critical Control Point (HACCP) regulations to identify hazards systematically – evaluate, control and monitor throughout the manufacturing process. The production process also conforms to the Good Manufacturing Practice (GMP) standards, from raw ingredients, materials, employees, facilities, equipment, production process, packaging, transportation, quality control and more, are strictly compliant to the law and regulations to achieve hygienic quality requirements and maintain environment sanitation. Improvement will be made with the slightest deviation in the production process. Going through the strict, complicated and demanding process is worth it when it could bring safe, hygienic, better quality food to Muar Yuen Chen Siang’s customers.
源珍香特别重视食品安全，因此生产过程采用危害分析重点管制系统(Hazard Analysis and Critical Control Point System，简称HACCP。)透过有系统的方式确认危害（Hazards），评估、控制及监测任何制造过程，当产品加工过程或是任何步骤改变时，HACCP系统亦重新审核并作随着适当修改。生产过程亦依照GMP(Good Manufacturing Practice) 优良制造标准。无论是原料、员工、设施设备、生产过程、包装运输、质量控制等方面都严格按照国家有关法规达到卫生质量要求，保持环境卫生，并且若生产过程中稍微出现一点偏差，都得以改善。过程尽管程序繁复，需重重把关，但若能为源珍香的顾客带来更好的品质，即使对自身要求如此苛刻，一切也是值得的！
International Awards & Accreditations
国际奖项
Since the beginning, Muar Yuen Chen Siang focuses on striving to do the very best, and this is out of the insistence on the values and responsibility for the brand. We are racing against our past self, as we are our greatest enemy. We have done our best within our capabilities, and we are satisfied when customers deeply trust us. We passed the professional and rigorous audits and have been recognised by authoritative awards. All these has been the encouragement and affirmation of our entrepreneurship!
一直以来，源珍香务求把事情做到最好，这是出自于对理念的坚持，对品牌的责任。我们是与过去的自己赛跑，自己才是最大的敌人。我们在能力范围内做得最好，深受顾客的信任，也就心满意足了，竟然能通过专业严苛的审核，还获得各大最具权威的奖项认同，是业界的鼓励与肯定！
